Consumers prefer to research insurance online

within the past four weeks, i explored the high-level findings of accenture’s survey of 4, 000 us personal lines shoppers. here and within the whole coming weeks, i’ll delve deeper straight into the key numbers coming from the survey results and closely examine consumers’ attitudes and intentions concerning the purchase of i
nsurance, beginning with where they will like to actually analysis insurance.
like most purchases, insurance shoppers are turning on-line to try and do their analysis. our survey of ourselves personal lines insurance shoppers simply confirms this statement. the fact is, accenture analysis found :
internet sites are classified as the preferred supply of data for all those looking to purchase insurance—72 p.c of shoppers told us they will like for getting their insurance information on-line.
fifty-six p.c of shoppers would use an exclusive agent.
fifty-four p.c plan on using an internet aggregator.
shoppers like to actually analysis insurance online
view the full infographic.
it’s vital to actually note that young us shoppers, in specific, like to actually seek information about insurance issued from a form of sources. by way of example, 11 sources of data were preferred by a majority of ourselves shoppers aged 18-24. the foremost fashionable sources for young us shoppers included internet sites of insurance firms, friends and family, insurance agents, search engines like google and aggregators.
therefore, shoppers like to actually analysis insurance online—but where do they will flip to actually when they’re able to purchase ? join me next week when i explore how the internet’s gain will not essentially mean an agent’s loss.